When it comes to your website, you need to pay attention to every detail. You want to ensure that it works optimally to serve its purpose. Here are seven essential rules to keep in mind when hiring a small business website development company.
1) Do not use splash pages
Welcome pages are the first pages you see when you arrive at a website. Usually, they have a lovely picture with words like “hello” or “click here to enter.” They are just beautiful pictures with no real purpose. Don’t let your site visitors have a reason to click on the back button! Please give them the value of your site from the start without the homepage.
2) Don’t overuse ads
Even the least intelligent people on the Internet have been trained to ignore ads, so you are wasting valuable real estate on your business website development. Instead, provide more valuable content, weave relevant affiliate links into your content, and make your visitors feel like they want to buy instead of pushing them to buy.
3) Get simple and straightforward navigation
It should provide a very simple and straightforward navigation menu, so that little kid knows how to use it. Move away from complicated flash-based menus or multi-level dropdowns. If your visitors don’t know how to navigate, they’ll leave your site.
4) Do you have a clear indication of the location of the user
When visitors are keen on navigating your site, you want to make sure they know where they are on the site at the moment. This way, they can easily search for relevant information or go to any section of the website. Don’t confuse your site visitors because confusion means your site visitors will leave your site!
5) Make it easy to read
Make paragraphs of text reasonably long. If the section is too long, it should be divided into separate paragraphs so that the text blocks are not too large. This is important because a massive block of text will discourage your visitors from reading your content.
6) Avoid duplicating audio on your site
If your visitor is going to spend much time on your site reading your content, you want to make sure that he doesn’t bother with a few podcast episodes over and over again. If you insist on adding sound, make sure your visitors have some control over it; The volume or mute controls will work fine.
7) Make sure you follow web standards
Make sure your website meets web standards and is compatible with all browsers. If your website looks great in Internet Explorer but crashes horribly in Firefox and Opera, you are missing out on a lot of potential visitors.
Remember to follow the mentioned seven essential rules when hiring a small business website development company on your way to owning a website with value for your visitors.
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