Link building is one of the strategies that has been around since people started learning SEO. However, the ways of building links have changed from what it was before. Spamming content with irrelevant links or using content farms to build links is now part of history.
When you’re reaching out to prospect guest posting sites, it helps to have a strong personal brand. This gives your prospects an idea of who you are and where you stand in the authority.
Choose your prospect wisely.
It wouldn’t make sense if you’re an auto shop business but your content appears on a magazine website for dentists. There’s just no connection. If you’re pitching a guest post for your link building effort, choose a website that’s related to your niche. Not only will this provide value to your audience, but it will also help Google establish your brand as an important contributor to your niche.
Use the right anchor texts for the right landing page.
Your link building strategy will rely on keywords you want to use as anchor texts for specific landing pages on your website. This is why you need to choose your anchor texts and map which landing page they will lead to. This helps you create content that supports that landing page and uses the right anchor texts.
Develop a link building strategy as part of your SEO efforts. Get experts to help with your link building efforts or teach your team how it’s done right.